Benefits of Generative AI in Medtech

Generative AI is projected to grow faster in health care than any other sector. In medtech, the technology can lead to more efficient processes, personalized customer interactions, greater innovation, and increased value. To help leaders make sense of the options, we recently identified more than 60 use cases for generative AI in medtech.

• Potential applications span the entire value chain, from R&D and software development to operations, marketing and sales, postsales customer support, and corporate functions.
• Longer-term, companies can start to incorporate generative AI into products and services, improving performance and leading to better patient outcomes.
• To capitalize on generative AI, companies should identify and pilot priority use cases, incorporate the technology into the broader enterprise strategy, and put the right policies and people in place.

Generative AI provides clear opportunities for medtech companies to transform how they operate. For that reason, leaders must seize the initiative.

Source: www.bcg.com