Lina Shadid is a Partner and Health Industry Lead at PricewaterhouseCoopers (PwC) Middle East. Lina focuses on developing transformation strategies, operational improvement projects and large public and healthcare transformation and digitisation programs. Her prime focus is on digital health strategies, digital hospital implementations, and enhancing patient experiences, all of which are anchored in innovation, data utilisation and AI.

Prior to PwC, Lina was the Vice President for IBM Global Healthcare and Life Science Centre of Competence serving various global healthcare clients. Her responsibilities included determining business and strategic direction, market prioritisation and operations for the global healthcare CoC in addition to serving as lead consulting partner for several clients in both the public and private healthcare sector.