As the Group Chief Executive Officer of PureHealth, the largest healthcare group in the region, Shaista Asif is at the forefront of revolutionising healthcare across the Middle East and beyond. Shaista spearheads a comprehensive portfolio, comprising 100+ hospitals, 300+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, and strategic investments. 

Shaista has steered groundbreaking innovations and healthcare acquisitions in the Middle East, UK, US, Greece and Cyprus, catapulting PureHealth as the fastest growing and the most diversified healthcare group in the Middle East. Propelled by a commitment to champion longevity, Shaista drives PureHealth’s visionary strategies to fuel the company’s exponential growth. Having played a pivotal role in orchestrating PureHealth’s successful initial public offering (IPO) in 2023. Shaista remains steadfast in her commitment to fortify PureHealth for Industry 4.0 opportunities, driving global expansion strategies and forging impactful partnerships.